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Influence of culture on consumer behavior in the fashion industry

2014

Masteroppgave i økonomi og administrasjon – Universitetet i Agder 2014 Wearing clothes is one of the main factors that differentiate us from animals. Human beings began wearing clothes more than 170,000 years ago after the second-to-the-last-ice age. The historical invention of weaving machine changed the way fabrics were made and thus our garments; from being tailor made to being mass-produced. We may now dress differently depending on the time, the occasions, the environment, as well as based on culture. People all over the world can make different choices based on different preferences. Consumers buy the items with which they feel familiar and comfortable. An individual’s preferences and…